DALE Hardware Co is preparing for a sharp rebound in demand for its computers and high-end products after the country’s biggest software company went bust.
The company has announced a $2.2 billion investment in Australia to build the next generation of its machines and software.
“This is a huge opportunity to build a global company and the company will not only be able to grow in Australia but to do so in a manner that reflects the current market environment,” the chief executive of DALI, Mr Andrew Halsey, said in a statement.
DALI said it would bring its software to Australian customers and provide its hardware, software and data centres to local partners.
Mr Halseys company has been operating since 1993, when it first opened its doors in the US.
It has been a mainstay of the Australian software industry for a number of years and has been an early adopter of new technology like cloud computing and IoT.
A company spokesman said the company would invest in research and development to provide a “global platform for the creation of high-quality software”.
“The global nature of the business, which spans multiple continents, will allow DAL I to build and scale the business in Australia,” the spokesman said.
Its latest investment comes just days after it announced it had been awarded $500 million in government funds for its new research and innovation hub in Canberra.
In an email to employees, Mr Halseies said the new capital would support “the creation of a world-class, leading technology hub” for the Australian government.
He said the funding would “help us to accelerate the completion of the $1 billion project to create Australia’s next super-centre.”
DALE has about 700 employees in Australia and plans to hire about 3,000 in the coming years.
Australia’s largest software company, which also includes software firm Google, has struggled in recent years.
Its market share dropped to 9.5 per cent of the market in 2016.
With the launch of its latest software, the company is aiming to double its global market share in just five years.